Rebranding: Strand Bookstore
Founded in 1927, The Strand began as a modest family-run used bookstore in New York City’s famous “Book Row,” an area of six city blocks housing forty-eight bookstores. It was named after the historic London street where avant-garde writers and publishers once gathered and thrived.
The Strand is now the sole survivor of Book Row and has become an institution over the years. It carries over 2.5 million used, new, and rare books and features products ranging from traditional to contemporary, and it regularly holds in-store events that highlight this era’s most prominent and provocative cultural personalities. The store is always evolving but will always be focused on fostering a community of book lovers. Its personality stands out especially due to its setting of high stacks of books packed together intimately - a fitting environment that captures the density and intensity of New York City.
This is a modern re-imagining of the logo, which is now sleek and playful, yet respectful. The theme is minimal imagery and clean type, and is inspired by the Bauhaus movement.
The Strand is now the sole survivor of Book Row and has become an institution over the years. It carries over 2.5 million used, new, and rare books and features products ranging from traditional to contemporary, and it regularly holds in-store events that highlight this era’s most prominent and provocative cultural personalities. The store is always evolving but will always be focused on fostering a community of book lovers. Its personality stands out especially due to its setting of high stacks of books packed together intimately - a fitting environment that captures the density and intensity of New York City.
This is a modern re-imagining of the logo, which is now sleek and playful, yet respectful. The theme is minimal imagery and clean type, and is inspired by the Bauhaus movement.
Original logo:
Re-imagining of logo:
Concepts:
Themes:
