Renaissance Hotels: Live Life to Discover
Renaissance Hotels, Marriott International's original Lifestyle brand, launched its first global advertising campaign in 2014: “Live Life to Discover.” The campaign asks today's modern business traveler: “If you are traveling to a destination for business, why not make the most of your free time and discover something exceptional and unique?” As part of the Sensory Refresh re-invention, Renaissance Hotels chose 9 artists from The Americas, Asia, and Europe to create an image to be displayed in Renaissance hotel locations.
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The inspiration for this image was the Higgs Boson experiment and the circular nature of discovery: building one of the largest machines in the world in order to find the smallest particle; the discovery of this tiny particle then leading to the greater understanding of all matter and life in this vast universe. In many ways, we humans are like these particles speeding across the world, and when we happen to collide, sparks fly, we change, wonders are discovered, and new understanding of life is gained. The more distance we travel, the more adventures we have, the more we learn. Planning by dreaming, living by searching.
With each step comes new experience, and with each experience, new life. This image represents the far-reaching journeys we make when breaking out of our comfort zones in search of new people, places, and ideas. If we venture far enough, we'll discover what we're looking for, and perhaps more.
Renaissance, with its many locations across the globe, provides outposts for these souls in search of discovery, adventurous souls for whom there is no end to the frontier.
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The inspiration for this image was the Higgs Boson experiment and the circular nature of discovery: building one of the largest machines in the world in order to find the smallest particle; the discovery of this tiny particle then leading to the greater understanding of all matter and life in this vast universe. In many ways, we humans are like these particles speeding across the world, and when we happen to collide, sparks fly, we change, wonders are discovered, and new understanding of life is gained. The more distance we travel, the more adventures we have, the more we learn. Planning by dreaming, living by searching.
With each step comes new experience, and with each experience, new life. This image represents the far-reaching journeys we make when breaking out of our comfort zones in search of new people, places, and ideas. If we venture far enough, we'll discover what we're looking for, and perhaps more.
Renaissance, with its many locations across the globe, provides outposts for these souls in search of discovery, adventurous souls for whom there is no end to the frontier.